December 21th, 2007
INDENA COMMUNICATION IS ACCLAIMED BY
THE ITALIAN SOCIETY OF CHEMISTRY AND COSMETOLOGY
Milan, December 20, 2007 - Indena, the world's leading
company dedicated to the identification, development and
production of active principles derived from plants, has
won the 2007 Mauro Prevedello Prize, awarded by the
Italian Society of Chemistry and Cosmetology (SiCC)
for the most effective technical-scientific communication
addressed to professionals.
Indena's communication work on "Ginkgo
Biloba Dimeric Flavonoids Phytosome" swayed the Jury
and earned them the prize which bore the following
citation: "the communication is rational, clear and
concise; the target audience and message are readily
perceived as are the product features. It contains clear
and well-argued supporting evidence on differentiating and
competitive factors and provides useful data for the
laboratory and clever tips for marketing. Both its format
and its brisk, functional style are well suited to the
informative needs a laboratory is presumed to have".
SiCC has promoted this Award within the framework of its
National Congress focused on 360o communication. The
Prize honours the memory of expert Italian cosmetologist
and respected journalist Mauro Prevedello, an outstanding
communicator whose life was dedicated to scientific
communication. Eligibility extended to technical brochures
issued by cosmetic sector operators to goods and services
suppliers.
The Award was presented during the SiCC Seminar: "Natural:
myth or reality?" held on December 12 2007 in the Aula
Magna of the University of Milan.
Press Contacts
Cohn & Wolfe Milan
Laura Faravelli laura_faravelli@cohnwolfe.com
Lorenzo Petracco lorenzo_petracco@cohnwolfe.com
Tel.+39 02 202391
