BEYOND EFFICACY, TOWARDS “ONE HEALTH”
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营养保健品
Mirtoselect®
The original Bilberry extract
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OUR PLANTS, OUR PLANET
THE NEW PARADIGM FOR BILBERRY EXTRACTS
Circular economy, upcycling and zero waste are the new keywords that define Mirtoselect®, the authentic bilberry extract that incorporates the true and complete meaning of the word sustainability.
The sustainable supply chain behind Mirtoselect® starts with rural families and small suppliers who continue a long-standing tradition of wild bilberry picking in the forests of Northern and Eastern Europe: a choice that allows Indena to fully respect local biodiversity and fight poverty with positive social impacts.
It continues along principles of circularity, thanks to a process optimized to minimize resource use and achieve zero-waste production through upcycling. All while maximizing health benefits with an extract verified by DNA testing and scientifically proven to benefit vascular health and ophthalmology with its antioxidant action.
Overview
We’ve set the absolute advantage
Vaccinium myrtillus L. is a small edible berry whose use in traditional medicine has been documented since the Middle Ages, becoming one of the major herbal remedies after 16th century. Later studies have then identified some of bilberry biologically active substances, particularly the anthocyanins, with impressive antioxidant properties.1
Mirtoselect® is a standardized extract containing more than 36% of anthocyanins, whose formulation has been optimized from the 1970s. Supported by more than 50 positive studies, Mirtoselect® is proven to be effective in supporting vascular, brain and eye health.2-7
Leveraging those benefits, nowadays Mirtoselect® is studied for its anthocyanins profile broad effect encompassing emotional, cardiovascular, metabolic health, women's health and more.
Ask Indena for full reference list.
HEALTH AND SUSTAINABILITY
A sustainable choice
How can Mirtoselect® become a driver for a sustainable future? This is how it all started, a simple question inspired by the UN Sustainable Developments Goals, that gave birth to the journey towards social, economic and environmental sustainability.
BIODIVERSITY AND SOCIAL RESPONSIBILITY
Bilberry picking becomes a way to ensure biodiversity and conservation of the natural environment, since it represents a real possibility of income for local population, as it happens in Northern and Eeastern Europe, where this activity also safeguards the natural heritage threatened by deforestation.
A VIRTUOS PROCESS: ZERO WASTE AND LESS ENERGY
The production process of Mirtoselect® reflects its sustainable and circular vocation: all fruit waste, water and ethanol used are upcycled and reused in a cycle of endless value. In addition, the energetic impact has been optimized thanks to the investments in highly efficient energy production plants including solar panels and steam boilers,that allow Indena to self-produce up to the 75% of energy needed by its Italian main plant.
BENEFITS FOR PEOPLE’S HEALTH AND THE ENVIRONMENT
The concept of One Health really fits Mirtoselect®, since not only is a nutraceutical product that has a proved beneficial activity on vascular health and ophthalmology but, from its origin in the forest, it respects the natural environment. An example? The extraction process only uses ethanol, a biodegradable and eco-compatible option instead of other more hazardous organic and toxic solvents.
Mirtoselect® into action
The beneficial activity of Mirtoselect® relies mostly in its anthocyanins’ powerful antioxidant potential, although anthocyanins’ are also associated to other biological activities.
The major application areas investigated so far for Mirtoselect® are vascular health and ophthalmology, and more recently, brain health.
Thanks to the effect on microcirculation, Mirtoselect® can improve oxygen and blood delivery to the eye, restoring the tear secretion functionality and supporting eye health in retinal challenges.3
Furthermore, its free-radical scavenging properties counteract oxidative stress, one of the major dry-eye discomfort risk factors.
Mirtoselect® has recently shown beneficial effects in a human study on brain health with a specific focus on emotional wellbeing.
Mirtoselect® emerges as an effective natural supplement ingredient able to support mood balance and stress management.2
These findings are validated by a proven multi-faceted mechanism of action encompassing the modulation of key biochemical pathways such as GABAergic and cholinergic signaling, monoamine metabolism, and neuroprotective factors.2
FOCUS ON BRAIN HEALTH
Mirtoselect® for Brain Health
Restore your cognitive flexibility and improve executive function, with our standardized Vaccinium myrtillus L. extract that offers the full benefits of natural bilberry fruit for microcirculation and visual acuity.
What’s more, new clinical evidence has shown positive effects on the ability to sequence and manage multiple tasks at the same time, and quickly shift between topics.
Find out how Mirtoselect®
is one step beyond
Mirtoselect® has a highly specific fingerprint, identified through HPLC analysis for guaranteeing that it is only obtained from fresh fruits, harvested when ripe, to optimize the extract quality.8,9
Moreover, Mirtoselect® is the first Indena extract that is tested with DNA analysis during quality control procedures to ensure quality, traceability and authenticity of the extract.
things to watch
Things to watch
Beauty From Within
Find your inner health, and let it show.
What if beauty wasn’t just something you see, but something you feel? Find out how Indena is redefining the importance of looks through a holistic, science-backed approach that starts from within – thanks to targeted botanical ingredients that help nourish skin, hair, and nails by supporting the body’s internal balance.
HEALTH STORIES / 09 Sep 25
3.15
See through science
Peer-reviewed science on Mirtoselect®
Here you can find more scientific evidence for your review.
ACCESS NOWBibliography
1Morazzoni P. et al., Fitoterapia, 67, 3-29. (1996).
2Kara M. et al., Frontier in Nutrition, 12:1630147 (2025).
3Riva A. et al., European Review for Medical and Pharmacological Sciences; 21: 2518-2525 (2017).
4Mazzolani F. et al., Minerva Oftalmo, ;59(2). 38-41 (2017).
5Kajimoto S. et al., J. New Rem. Clin, Vol.49 N.1, 72-79 (2000).
6Gizzi, C., et al., Eur Rev Med Pharmacol Sci 20.11 (2016): 2418-2424.
7Mazzolani, F et al., Minerva Oftalmol 2017 June;59(2):38-41.
8Giacomelli, L., et al., Eur Rev Med Pharmacol Sci 18.24 (2014): 3948-3953
9De Combarieu, E., et al., Nova Science Publishers, IncI. (2016) SBN: 978-1-63485-273-9
MIRTOSELECT® at a glance
Why choose Mirtoselect®?
01.
Is the most studied and most documented bilberry extract on the market.
02.
Is the authentic bilberry extract obtained from Vaccinium myrtillus L. berries with a very specific “fingerprint” identified through HPLC analysis.
03.
Originates from fruit that has been authenticated also with genomic identification, contains 36% of anthocyanins and is standardized, completely safe, and used in several supplement formulations.
04.
Has more than 60 positive studies, on several systems.
05.
Improves vascular health.
06.
Shows an outstanding antioxidant potential.
07.
Is a valid support for eye health.
08.
Might foster brain health thanks to proven benefits on microcirculation and visual acuity.
09.
Quality tracked down to the genome with proprietary DNA validation.
10.
It reflects social, economic and environmental sustainability.
11.
Behind the product there is a sustainable supply chain relying on traditional methods and a circular production process designed by Indena.
HEALTH NEED
Brain health
The mind is always on: are we giving it the care it deserves? From memory to mood, sleep to stress, brain health is under pressure. Our targeted botanical solutions support cognitive function, emotional balance, and mental clarity with natural effectiveness and a holistic approach.
Technical Data
通用名
Bilberry standardized extract
植物来源
Vaccinium myrtillus L. - 黑果越橘
产品性状
Extract
提取部位
Fresh frozen fruit
HALAL and KOSHER certified
健康益处
改善视网膜健康, 改善心血管健康, 抗氧化活性, 眼部健康
Trademark
Mirtoselect is a trademark of Indena S.p.A The use of Indena’s trademarks is subject Indena’s authorization.
Specifications
Characterized by a specific and consistent HPLC profile that represents the extract's “fingerprint”
Recommended dose and use
160 – 320 mg/day. Mirtoselect® is a dark red-violet powder that can be used in a variety of supplement formulations.
主要成分含量及检测方法
36% anthocyanins by HPLC (equivalent to 25% anthocyanidins by UV)
廣泛的類別
Brain health
These statements may not comply with your country’s laws and regulations or with Reg. EC n. 1924/2006 and have not been evaluated by the Food and Drug Administration. The products are not intended to diagnose, treat, cure or prevent any disease. Marketers of finished products containing this ingredient are responsible for ensuring compliance with the applicable legal framework.
MIRTOSELECT® documents
News about Mirtoselect®
Vision impairment is a global issue and may have serious consequences during life. Indena’s R&D has been working for years on that specific area and got important results from 2 plants: bilberry and turmeric. In fact, Mirtoselect® and Meriva® are effective supports for eye health.
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